Skip to main content

Bic Clic celebrates 60 years

| Awards and achievements

The Bic Clic ballpoint pen celebrates 60 years of smooth writing by releasing a limited edition silver and gold Bic Clic pen pack that benefits underprivileged children.

The traditional ‘click to write’ pen has a significant presence as a staple part of every South African’s stationery collection from students to office workers and everyone in between. 


As part of the 60th celebrations, for every specially marked pen pack that is purchased, Bic is donating pens to underprivileged children and already five million pens have been given away. A pen symbolises intellect and potential that can be realised with the help of a solid education and the brand positions itself strongly in the promotion of education.

Marcel Bich, founder of the Bic Company, was born in Turin on 29 July 1914. In 1944, with his business partner Edouard Buffard, he bought an empty factory in Clichy, near Paris and there, started to manufacture parts for writing instruments. He then discovered the huge potential of the ball pen and in December 1950, launched his own model, Bic Cristal – the first high quality affordable pen. It quickly became a success and the range extended with other models such as the Bic Clic in 1956. Between 1956 and 1960, it was introduced to France, South Africa, New Zealand and Scandinavia. Today, in these countries, it is still one of the most popular pen brands.

Pin It

Related Articles

Looking for South Africa’s best double cream yoghurt or Maas? 
With one of the biggest and most diverse ranges of exceptional dairy products in South Africa, Woolworths has once again come out on top at prestigious SA Dairy Championships, the biggest and longest-running dairy competition in Africa.
The increasing prominence of private labels at SPAR South Africa in a highly competitive market is underscored by the organisation’s strong performance at the 2025 SA Diary Championships that took place on 08 April 2025. SPAR secured a prestigious Q…
Boxer Superstores, in partnership with the W&RSETA, Golden Ratio College, and uMlalazi Municipality, proudly celebrated the graduation of 277 small-scale farmers from the Boxer Skills Training Programme.
Clicks ClubCard has regained its poll position as the most used loyalty programme in South Africa in the latest Truth & BrandMapp Loyalty Whitepaper, achieving an 80% usage rate amongst economically active consumers.