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Product of the Year winners announced

| Awards and achievements

Product of the Year, the world’s largest consumer-voted awards programme, last night announced the recipients of this accolade for 2017, at a gala event hosted at The Galleria in Sandton, Johannesburg.

  South Africa's best products recognised through market-leading independent consumer survey

Product of the Year is the nation’s largest independent consumer survey, conducted by leading global information and measurement company Nielsen, which seeks to reward product innovation based on the endorsements of over 5,000 consumer households.
Established 30 years ago in France, Product of the Year currently operates in 38 countries with the aim of guiding consumers and helping them find the best new products and services in their market, while also rewarding manufacturers for quality and innovation.
“In this highly competitive and cluttered market making informed purchase decisions can be extremely confusing for consumers,” states Preetesh Sewraj, CEO and Chief Innovation Analyst at Product of the Year South Africa. “With limited expendable income consumers are often unable to test and trial every offering on the market, which is why we aim to take the guesswork out of this process for local consumers, effectively giving them a shortcut to the check-out counter while also saving them time and money.”
According to Sewraj, the Product of the Year third-party endorsement programme helps to clear the clutter as only the best quality products and services can stand up to this level of independent scrutiny. “It therefore offers the ideal platform for companies to prove to customers why they should purchase their product above all others,” he states. 
To enter, brands submit products for inclusion through an opt-in process in a variety of categories. Winner are chosen through a robust research process that employs best in class research techniques to understand consumer perception of innovation in the market.
In its infancy, Product of the Year award categories extensively covered the FMCG sector, specifically food, beverages, personal care and household care, but these have since expanded to include other important consumer-facing market segments such as automotive, technology, petrochemicals, medical and health products, and clothing, among many others.
In addition, a Heritage category was for the first time included in this year's endorsement programme, offering multiple divisions in line with the other established Product of the Year categories. 
“South Africa has a strong history of innovation, which means that there are still iconic brands on shelf today that have woven their way into the fabric of our society and continue to offer consumers quality and value for money. While they may not be innovative by today's standards, we feel they still deserve recognition and should still be considered by consumers at the point of purchase. This is why we chose to expand our footprint and include the Heritage category in the Product of the Year awards,” explains Sewraj.
“We are extremely excited to this year have such a strong and diverse group of category winners,” continues Sewraj. “This list constitutes a group of recognisable multi-national brands that choose to bring their innovative products to South Africa, along with a group of local companies that are small in comparison, yet are innovating and competing by developing great products.” 
The winners are now able to use the distinctive red Product of the Year logo on packaging and marketing, under licence, for a period of 12 months. 
Product of the Year also launched its partnership with BBM at the event. “We were honoured to have in attendance of Adam Patisson, VP the America and EMEA at BBM,” states Sewraj. “It is an important partnership for both us and our category winners as modern consumers increasingly adopt a mobile-centric approach to information sharing and e-commerce. We are therefore well positioned to drive innovation within the mobile channel, to amplify our reach and highlight the work being done to champion the consumer cause. We're also able to engage with millions of consumers in South Africa and across the African continent.”
Serwaj concludes by saying that Product of Year looks forward to supporting the winners through the company's innovative and diversified platform. “We hope to continue stimulating innovation in South Africa through our brand endorsement programme to ensure that deserving brands and their products get the exposure and recognition they deserve in the marketplace. Congratulations to all the winners.” 
For more information and a complete list of winners, visit  
Based on the independently-verified feedback of the 5,000 consumers surveyed, the most innovative products of the year for 2017 are:



Male Deodorants

Shield MotionSense


Simba Kettle Popped Flavoured Popcorn


Epi-max Baby & Junior Range

Feminine Skincare

Johnson's Vita-Rich

Pourable Sauces

Wellington's New Recipe Tomato Sauce

Female Deodorants

Shield MotionSense


BP Ultimate with Active Technology


White Star Instant Maize Porridge


Miracle Whip

Therapeutic Skincare

Vaseline Camphor Restore


NutriDay Yoghurt


Samsung SUHD TV 

Dessert (Heritage)

Ultra Mel Vanilla Flavoured Custard



Food (Heritage)

Big Jack Pies

Motor Lubricants

Shell Helix Ultra

Home Appliances

Hisense Ice Maker Refrigerator

Male Grooming

Schick Hydro 5

Mobile Phones

Samsung Galaxy S7 Edge


Bakers Eet-Sum-Mor Chocolate Chip

Hair Treatment

Dove Intensive Repair Treament Mask


Fuze Tea

Dairy Beverages

Deneys Swiss Diary Gourmet Drinking Yoghurt


Tresemme Beauty Full Voulume

Healthy Snacking

Planters Nuts


Samsung Gear VR 


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