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Woolworths - named third best social media platform on the continent

| Awards and achievements

TMI is excited to announce that their client, Woolworths, has been named by Ornico (a media monitoring company) and Africa Brand Index as the third best social media platform on the Continent and the best in retail social media platform.


This prestigious award was announced this week by the South African leader board of the Africa Brand Index, which ranks the most successful social brands on the continent in terms of social media performance across the world's top social networks: Facebook, Twitter, YouTube and Instagram.

“We're so proud of the team effort that goes into our social media presence and it's great to know that our work really connects with customers.” Sam Wilson Spath Head: Social Media & Customer Content.

Says Lauren Foster Director of TMI, “I am immensely proud of my team who has worked hard to support and deliver for Woolies highly targeted and tailored ads to reach Woolies customers in SA and into Africa each week. It is great for us as an agency to share in the celebrations and success for winning this award and is a testament of the strong agency client partnership we have.”

Woolworths has 20 social media channels operate through 12 countries, with a combined following of over 2.2 million fans, attracting over 350 000 interactions a month. While an important customer care channel, Woolworths SA Facebook page alone reaches well over a million targeted South African consumers every week.

Woolworths also received special mention because they are neither a broadcaster nor a content channel and among retailers were described as 'unparalleled for understanding content, consumers, people, its own brands and everything social.'


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