The award was bestowed upon the retailer for its Zip Cola plastic bottles which utilises food-safe post-consumer waste to replace 25% of the virgin Polyethylene Terephthalate (PET) material in the bottles, making it the first carbonated drink to contain this percentage of recycled PET material.

The Recycled Product of the Year category recognises a product that exemplifies the best of sustainability - designed with careful consideration of resources and incorporates a minimum of 10% recycled PET (rPET) content. Factors such as reusability, end of life, waste minimisation and closed loop processes are also taken into account.