Now in their fourteenth year, the Cleaver Awards, acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Mr Dewald Olivier, who was appointed as executive officer of the The SA Feedlot Association (SAFA) last year, says that since these Awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

The Cleaver Awards are an initiative of the South African Red Meat Industry Forum. Consumers are asked towards the end of every year to vote online and nominate their best butchery. These nominations are tallied and finalists are individually and anonymously assessed against a 212 point checklist. This year saw over 40 000 nominations received, the biggest to date. 

Butchers were judged according to three categories namely;

1. Butcheries with three or more till points,
2. Butcheries with three or fewer till points and,
3. Food market / Supermarket butcheries

CLEAVER AWARDS WINNERS

NATIONAL WINNERS

3 and more tills:

1. Boma Vleismark, Moreleta Park                                                       Platinum
2. Impala Vleis, Brits                                                                          Gold

Up to 3 tills:

1. West End Vleismark, Kimberley                                                       Platinum
2. Frank`s Meat Supply Retail City, Middelburg                                     Gold

Meat Markets:

1. Malmesbury SuperSpar, Malmesbury                                             Platinum
2. Karaglen SuperSpar, Edenglen                                                      Gold

GAUTENG

3 and more tills:

1. Kings Meat Deli, Lynnwoodbridge                                                   Platinum
2. Kings Meat Deli, Castle Walk, Erasmuskloof                                     Gold

Up to 3 tills:

1.     Hokaai Meat, Gift Acres, Lynnwood                                                  Platinum

2.     Taste Butchery, Moreleta Park                                                         Gold

Meat Market:

1. Uitkyk Vleismark, Silverton                                                                  Platinum
2. Pick & Pay, Waverly                                                                            Gold

LIMPOPO

3 and more tills:

1. Vleislapa, Marshalstreet, Polokwane                                              Platinum

NORTH WEST

3 and more tills:

1. Goudkopslaghuis, Klerksdorp                                                          Platinum
2. Vision Meat, Klerksdorp                                                                  Gold

Up to 3 tills:

1. Tristar Meat, Schweizer Reneke                                                      Platinum

MPUMALANGA

Meat Market:

1. Malelane SuperSpar, Malelane                                                       Platinum
2. Komatipoort SuperSpar                                                                 Gold

FREE STATE

3 and more tills:

1. Fredilia Meat, Welkom                                                                     Platinum
2. Power Meat Centre, Welkom                                                            Gold

EASTERN CAPE

3 and more tills:

1. Cuyler Butchery, Uitenhage                                                              Platinum

Meat Market:

1. Our Superspar, Walmer, PE                                                           Platinum
2. Levyvale SuperSpar, Uitenhage                                                      Gold

WESTERN CAPE

Up to 3 tills:

1. Tollies Slaghuis, Hartenbos                                                             Platinum
2. Akeru Butchery, Gordonsbaai                                                          Gold

Meat Market:

1. Oudtshoorn Spar, Oudshoorn                                                          Platinum
2. Protea Hoogte Spar, Brackenfell                                                      Gold

KWAZULU-NATAL

3 and more tills:

1. Longbury Meat Market, Phoenix                                                      Platinum               

Up to 3 tills:

1. Dirks Meat Market, Durban North                                                     Platinum

The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category