Skip to main content

Checkers’ Forage & Feast wins prestigious NielsenIQ BASES Breakthrough Innovation Award

| Awards and achievements

Checkers’ premium private label range, Forage & Feast has won the coveted NielsenIQ BASES Breakthrough Innovation Award in the food category for 2023.  

Since its launch in November 2020, Forage and Feast has expanded to include hundreds of products across 34 different categories – from artisanal cheeses to decadent desserts, delicious roasts to speciality deli items, and award-winning festive foods garnering a huge customer following and establishing itself as the benchmark for premium supermarket food products.

“We always put our consumers first and work to deliver products that exceed their wants and needs. With Forage and Feast there is a beautiful marriage of package innovation, the highest quality products, as well as provenance. Innovation is at the core of our business, and we’ll continue setting new standards for our customers.”

- Renaldo Phillips, Head Buyer: Private Label and Food Imports

Endorsed by South Africa’s first Michelin star chef, Jan Hendrik van der Westhuizen, the range is responsibly sourced from the best suppliers and artisans, and focuses on quality food, seasonality, uncompromised taste and the convenience that allows consumers to create restaurant-quality meals at home. 

The BASES Top Breakthrough Innovations Project powered by NielsenIQ is a highly regarded global award program that provides broad industry recognition for brands at the forefront of new product innovation across all FMCG categories. The project has identified more than 700 products from around the globe as Breakthrough Innovations since its inception in 2012.  These innovations address key consumer needs and deliver stand-out experiences that redefine their categories. This, in turn, results in incredible outcomes. The 2022 global winners represent $4.05B+ (R83 billion) in year one sales.  

Pin It

Related Articles

Looking for South Africa’s best double cream yoghurt or Maas? 
With one of the biggest and most diverse ranges of exceptional dairy products in South Africa, Woolworths has once again come out on top at prestigious SA Dairy Championships, the biggest and longest-running dairy competition in Africa.
The increasing prominence of private labels at SPAR South Africa in a highly competitive market is underscored by the organisation’s strong performance at the 2025 SA Diary Championships that took place on 08 April 2025. SPAR secured a prestigious Q…
Boxer Superstores, in partnership with the W&RSETA, Golden Ratio College, and uMlalazi Municipality, proudly celebrated the graduation of 277 small-scale farmers from the Boxer Skills Training Programme.
Clicks ClubCard has regained its poll position as the most used loyalty programme in South Africa in the latest Truth & BrandMapp Loyalty Whitepaper, achieving an 80% usage rate amongst economically active consumers.