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South Africa’s most valuable brands

| Awards and achievements

Banks and mobile operators feature predominantly among the top rated brands in South Africa.

Brand South Africa and Brand Finance Africa published a third annual study of the Top 50 corporate brands in the country, which are valued at approximately R1.5 trillion.

MTN retained its leading position as the most valuable brand in the country, followed by Vodacom and Sasol.

Woolworths and FNB were also among the top performers for the 2014/15 year.

“Significantly, an analysis of the top 10 corporate brands is that nine of these operate in knowledge intensive sectors – in the telecommunications, banking and oil and gas sectors,” the report said.

Brand Finance calculates brand value using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.

Top 20 most valuable brands in South Africa

#

Brand

Enterprise Value (ZAR m)

Brand Value (ZAR m)

BV/EV

1

MTN

382 718

54 027

14%

2

Vodacom

227 042

20 029

9%

3

Sasol

291 057

18 232

6%

4

Standard Bank

112 949

17 506

15%

5

FNB

152 756

14 496

9%

6

Woolworths

 62 721

14 396

23%

7

Nedbank

 103 020

12 235

12%

8

Absa

 69 037

10 857

16%

9

Investec

 87 688

10 155

12%

10

Mediclinic

 128 728

10 072

8%

11

Multichoice

 319 393

9 710

3%

12

Shoprite

 41 329

9 547

23%

13

Castle

 126 914

9 315

7%

14

Spar

 36 210

8 766

24%

15

Sanlam

 158 629

8 528

5%

16

Mondi

 157 678

8 322

5%

17

Netcare

 70 489

8 283

12%

18

Pick n Pay

 27 693

7 523

27%

19

Carling Black Label

 95 022

7 341

8%

20

Old Mutual

 157 792

7 288

5%

In July, The Ask Africa ICON brands survey listed Koo Baked Beans as the most-loved (popular) brand in the country, with Nokia (8th) and MTN (20th) two of the most popular tech products in South Africa.

Huletts Sugar came second, All Gold Tomato sauce third, Coca Cola fourth, and McCain Frozen Chips and Potato Products fifth.

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